The Thing and Betty & Veronica

Another holiday-themed issue today. I have to give Archie Comics credit for being able to keep themselves in the headlines lately. For the past several years there aren't more than a few months that go by before I read about a marriage, a death, a new character reflecting modern times, or a political guest appearance. They do seem to have the ability to attract media attention, but I wonder how much that translates into additional sales. I'm sure it can't hurt. I did read Archie when I was a kid and have to admit that despite having red hair, I identified more with Jughead than the main character. For one thing, I didn't have the two cutest girls in high school fighting for my affection! I never thought that Archie Andrews appreciated how lucky he was.